Controlling practice
Modern budgeting
Classic budgeting has gathered a lot of criticism as it is very time-consuming and its results are often obsolete before the start of the accounting year.
As alternatives, beyond and better budgeting do not seem to deliver the perfect solution either.
Against this background the ICV is offering a new, scientifically-founded, coherent and practical concept: modern budgeting.
Dr. Walter Schmidt held a presentation on this topic on the 3rd edition of CIA - Controlling Intelligence Advantage in Poznan (Poland, 18-19.06.2009) that you can download here.
Management 2.0 - Cooperation for the sustainable development of companies
Unless we are very much mistaken, then we have reached the bottom of a global downturn. It ca not get any worse. We are still going to feel the afterpains of the crisis in the real economy for some time, but if we draw the right moral from it, then we are going to arise from it stronger than we were at its beginning.
We seem to have opened our eyes and finally understand one thing: in the future we must cooperate much more and more intensive as we did before. There is evidence that it is precisely those enterprises which place emphasis on sustainability and internal as well as external cooperation that can obviously better cope with adverse circumstances: Management 2.0 - the ability to cooperate and the sustainable profitability arising from it have become decisive competitive factors heralding a new cycle in the global economics. On this basis there could start a new long-lasting upturn.
In his presentation, Herwig Friedag is attempting to point out the quintessence of Management 2.0.:
Management 2.0 - Cooperation for the sustainable development of companies - by Dr. Herwig R. Friedag
The presentation was hold on the 3rd International Controllers' Congress in Poznan, Poland (June 18/19th 2009).
Communication - work group Berlin-Brandenburg
Berlin-Brandenburg is one of the most active and successful German work groups (WG). Its members meet at least twice a year and plan their sessions and topics one year in advance.
On 25 -26.09.2008 the WG met for the 43rd time and dealt with the topic "Communication is more than talking". As this soft skill has become a "must have" for controllers, we would like to offer you the presentations of the preparatory team and the results of the work group during the meeting.
The presentations of the preparatory team
1. Communication is more than talking (Introduction and lead in)
2. Communication is more than talking (Women have a different way of speaking)
3. Communication is more than talking (Conflicts and conflict resolutions)
4. Communication is more than talking (The joy of uncontactability)
The results of the group work
1. Communication strategies as "means" - not a "wet cloth"
2. What happens when body language ceases to have a role? Communication using the new media
3. Communication - personal organisation
4. A mix of communication personalities
Controlling organisation Deutsche Post World Net
Prof. Dr. Edgar Ernst/Hartmut Reinhard/Dr. Hendrik Vater, March 2007
The costs and the benefits of working in an ICA work group - Suggestion for the evaluation of intangible assets

by Dr. Herwig R. Friedag, work group Berlin-Brandenburg
The present article is the result of the ICA-work group Berlin-Brandenburg having dealt with the topic "The Costs and the Benefits of Working in an ICA-Work Group" in September 2005. All the members of the group took part in the discussions on this topic and it was Dr. Herwig R. Friedag who put the results on paper. You can find out more about activity of the ICA-work group Berlin-Brandenburg under http://www.controllerverein.com/_cmsdata/_cache/cms_111114.html .
1. Intangible assets - the decisive factor of enterprise value
Globalisation, technological development, changes in the buying behaviour and in the employees' values as well as increasing pressure of competition are some of the representative changes of our time. The companies' ability of tapping the full potential of their intangible assets respectively of their intellectual capital has become one of the most important potentials for success. The critical factor of production is no longer the financial resources, but the human ones; at present it is the knowledge management - which implies the intellect - that plays a prominent part in a company.
In the meantime intangible assets have captured the attention of the stock exchange. 60% to 90% of the stock exchange value of the quoted large companies no longer resides in the clas-sical types of investment like money, movable and immovable assets. A proof in this respect is the fact that already at the end of 2001 the market value of the 500 largest US-American companies (S&P500) was more then six times as big as their book value.
Read more or download the complete article.
Value creation at Heineken
Initial speech: by René Hooft Graafland on the Controllers' Congress 2004



